Digital transformation may be a big complex journey. Preparing for giant scale digital transformation requires a healthy amount of designing.
A digital strategy roadmap may be a planning document that outlines what goals your organization is trying to realize with (new) technology, and what digital initiatives need the undertaking to realize your objectives.
We are excited to launch our four-part series on Digital Strategy Roadmaps with Simone Abel – Director of Digital Strategy at Enginess. Over subsequent weeks, we’ll post several articles sharing the simplest practices and key recommendations around creating digital strategy roadmaps. The series will feature samples of digital strategy roadmaps also as a free downloadable template in order that you’ll easily create your own digital transformation roadmap!
BLOG SERIES
Digital Strategy Roadmaps: A Step-by-Step Approach to Success
Part 1: Foundations
Part 2: Five Key Stages in Building a Digital Strategy Roadmap
Part 3: End Deliverable
Part 4: Why Bother?
In this week’s post, we’ll re-evaluate the foundations. Let’s get started!
Digital Strategy Roadmaps: Foundations
Roadmaps can combat a spread of “flavours”, formats and designs . they’ll be broad or detailed. The context of your roadmap plan could also be a project, product, business, technology, marketing, or maybe sales.
At Enginess, we approach digital strategy as a mix of business, technology and merchandise design; hence, a digital strategy roadmap may be a consolidated strategic plan that takes under consideration all three.
A well-designed digital strategy roadmap defines a vision for digital transformation by articulating a transparent understanding of where you’re today, where you would like to be tomorrow, and the way you’re getting to get there. It visualizes the longer term of a product or service (while taking under consideration values, objectives, limitations and opportunities) into an image that shows both current and future state. it’s the crossroads between business and technology strategy and sometimes , product strategy also .
The following multidisciplinary activities combine together to supply a digital strategy roadmap:
- Design Thinking (Service Design & User Experience Design)
- Research (UX, Competitor, Analytics, Marketing)
- Business Analysis Technology Analysis (Assessment, Solution Architecture, Procurement…)
- Content Strategy (Content Analysis & Information Architecture)
- Project / Product Management (Timelines, Budgets, Resourcing…)
- Security, legal, privacy and accessibility expertise can also be within the mix. counting on the character of the endeavour, you’ll got to confirm you’ve got the proper people with the proper skill sets and competencies contributing at the proper time. Working with an expert or team of experts with a senior level of data and knowledge is important .
A digital strategy roadmap, combined with research, visualizations and performance goals, may be a powerful way to tell the story of digital transformation. Beyond keeping everyone within the team aligned, the vision-objective keeps different teams with competing agendas occupy an equivalent direction.
In the next week’s post, Simone will share the five key stages in building a digital strategy roadmap. Stay tuned!
