Visual commerce is an emerging trend beginning with social commerce where you switch social content into Shoppable content using the social commerce platform. Brands create their visual commerce stores by curating the user-generated content from various social media channels like Facebook, Instagram, Pinterest, etc. and adding shoppable tags thereto.
Not only does this align with the aesthetics of the brands, but it also enhances the brand’s authenticity and customer loyalty.
When the subject of headless comes up, it’s usually within the context of ecommerce. Specifically, it’s usually around how headless solutions (e.g. products with decoupled front- and backends) are the longer term of omnichannel experiences.
But there’s another side to headless: content.
Today, we’re getting to talk through headless CMSs, and the way they will power web and mobile applications.
The problem with web and mobile apps for an extende...
There are plenty of product road mapping frameworks out there, and selecting which one is best for you'll be overwhelming. Today, we’re getting to check out a couple of the foremost common ones you’ll run into, their pros and cons, and when to use them.
Here we go!
What All Product Roadmaps Need
A roadmap has got to do two main things — communicate the general product strategy, and communicate what you’re building and why.
So within that idea , no matter what fram...
With a replacement approach or technology, it’s often hard to bridge the gap between a cool idea, and application of that concept. So hard, in fact, that tons of technology and concepts never make it across.
Headless and API driven tools have, thankfully, managed to enter the mainstream, but there’s still tons of confusion over what you'll actually do with these solutions.
Today, we’re getting to dive into a couple of common ecommerce applications of this technology, so you'll be...
Headless ecommerce is the way forward for ecommerce. This is often where we’re staking our claim here at Enginess. And therefore the reason we’re so confident is because there are no alternatives. Traditional ecommerce solutions, while functional, evolved during a world of single- or dual-device design. Basically, they were built when the foremost portable you bought was a Dell laptop.
Contrast that to our current reality, where the web of things is rapidly shifting from academic to...
Everyone needs a touch of help from their friends now and again. and people building and maintaining websites are not any different.
A problem we frequently see is that while people have the simplest of intentions when it involves accessibility, they often postpone posing for help. It is often a difficult topic to breach, especially if you’re alleged to be the “web expert” in your organization. It also can be expensive, and perceived as not an honest use of resources.
Machine learning and AI has been a growing force for years now. More recently, the huge effort to structure data and, increasingly, build products in a machine-readable way first have led to a world where AI may be a realistic possibility for all kinds of organizations.
Today, we’re getting to zero in on 4 ways to use AI to reinforce the customer experience.
Know Your Customer Better
The most obvious application of IA to reinforce the customer experience is that you simply can ...
Personalization is the key to a positive customer experience. That drum doesn’t have to be banged any louder. So today, we’re getting to get tactical. Here are the simplest 9 ways you'll implement personalization in your online store.
We’ve broken them into three main categories:
Visitor personalization: personalizations supported the precise visitor
User personalization: personalizations supported the precise person
AI / aggregate personalization: personalizations that a...
Voice technology is becoming more prevalent (not to say better) with each new iteration. AI and cloud computing, plus the very fact that there’s a huge amount of recorded video, give us the tools to form products which will reliably understand human speech.
So now, we'd like to style for that reality.
And while tons of design practices and principles carry over, there are voice-specific things to observe out for.
Here are a couple of rules of thumb to think about when you’re desig...
Despite recent changes by Apple and Google, we still sleep in an interconnected, interwoven world. Digital experiences are increasingly integral, and COVID-19 has only accelerated a shift to true online / offline living. Brands who can provide this experience stand to realize - those that can’t will lose.
But within the background, satisfying the insatiable demand for a very seamless experience is sort of the technical quandary.
Enter Multi-Experience Digital Platforms, or MXDP.
COVID transformed the rhythms and patterns of our lives during a million alternative ways, both big and little. And while some will revert back to normal once the pandemic is over, others won't. Today, we’re getting to run through a couple of belongings you should be doing to adapt to the new contactless world.
Everyone is online now. Even grocery stores, long the in-person holdout, caved to ecommerce during COVID.
So the very very first thing you ought to do is get a web store up ...
Customers expect an integrated experience throughout their journey together with your business, which means being omnichannel in your approach, omnichannel in your buying, and omnichannel in your support.
Basically, you've got to support your customers wherever they'll be.
One important avenue for that (especially for as a service companies, e.g. SaaS, PaaS, IaaS, etc…) is self help, service, and support.
And as another bonus, self-service portals are one among the sole channels t...