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Contributor

Nigel Smith

Nigel Smith is Creative Director of KerrSmith. He has worked in London, Milan and Toronto. He has extensive experience with diverse international clients in a variety of commercial and cultural sectors. Nigel has taught at Harvard University and the University of Toronto and regularly lectures and writes on design. Clients include Scotiabank, Gluskin Sheff + Associates, Western University, Brookfield, United Way, St. Michael’s Hospital, LCBO, MoMA, Dufflet Pastries and the AGO.

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Nigel Smith

Standards by Nigel Smith

The Importance of Engagement and Research as the First Steps to Design

The most important part of any new website or digital work is to build a shared understanding and definition of the project with the key players. By creating the website together you build in ownership and commitment. This initial collaborative phase of t...

process, research
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