At The Works, telling a good story lies at the heart of everything we do: you could call it our master best practice. So, how does this apply to best practices in digital design? Simply, it comes down to figuring out how content, form and function ...
Designing For:
Process
The Importance of Engagement and Research as the First Steps to Design
The most important part of any new website or digital work is to build a shared understanding and definition of the project with the key players. By creating the website together you build in ownership and commitment. This initial collaborative phase of t...
Responsive and Adaptive Design
The difference between adaptive and responsive design The difference between adaptive design and responsive design is that adaptive design adjusts to predefined specifications (or “break points”) and serves up an experience based on whichever specs...
Measuring Success
How will your client determine whether its new website is delivering on its investment? Metrics give you the ability to analyze visitor numbers and visitor behaviour on the site. What do visitors experience and how do they react? Measuring these fa...
The Live Site
So the big day has finally come. You have sign-off and the site is ready to launch. Congratulations – but your work isn’t done yet. Aside from post-launch site monitoring, closing gaps that may have been postponed in the interest of expedien...
Implementation
Once the site map, wireframes, and design are nailed down, it’s time to hand off to the development team. Don’t forget that the architecture and design can be handed off first, and content can follow later. Hand-off of design If...